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You know that feeling when you walk into a room and immediately forget why you’re there? Or when your brain just feels…foggy? If you’re over 40, you’re not alone. The good news? It’s not all downhill from here. Your brain just needs the right fuel to thrive. Enter: ketones—the ultimate brain booster you didn’t know you were missing.

I recently received an email from Prof. Tim Spector, ZOE’s Scientific Co-founder, and it’s juicy. The House of Lords Committee on Food, Diet, and Obesity just released a report, and Tim’s in it! Sharing his expert recommendations, Tim’s email covers some mouth-watering ideas on how the government could help us all make healthier food choices. Here’s the scoop.

Investing in a personal coach might seem like a bigger expense at first glance, but the benefits can be transformative.